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The behavioural causes of the bullwhip effect: breaking the mould

Author

Listed:
  • T.T. Niranjan
  • Bhimaraya A. Metri
  • Vijay Aggarwal

Abstract

The Bullwhip Effect (BWE) has been a major challenge facing supply chains for several decades. An important stream of literature has developed around Supply Line Underweighting (SLU) and hoarding behaviour as the behavioural causes of BWE. The present study builds on these studies and devises novel experiments to replicate and verify them. The findings suggest that the aforementioned behavioural causes do not hold and point to a need to break new ground on this well-researched topic. The paper concludes with the managerial and research implications.

Suggested Citation

  • T.T. Niranjan & Bhimaraya A. Metri & Vijay Aggarwal, 2009. "The behavioural causes of the bullwhip effect: breaking the mould," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 5(3), pages 350-374.
    • Handle: RePEc:ids:ijsoma:v:5:y:2009:i:3:p:350-374
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    Citations

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    Cited by:

    1. Yang, Y. & Lin, J. & Liu, G. & Zhou, L., 2021. "The behavioural causes of bullwhip effect in supply chains: A systematic literature review," International Journal of Production Economics, Elsevier, vol. 236(C).
    2. Anupam Keshari & Nishikant Mishra & Nagesh Shukla & Steve McGuire & Sangeeta Khorana, 2018. "Multiple order-up-to policy for mitigating bullwhip effect in supply chain network," Annals of Operations Research, Springer, vol. 269(1), pages 361-386, October.

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