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Resilience to sustainability: system dynamics modelling in e-commerce

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  • Medoh Chuks

Abstract

Numerous challenges are associated with doing business in African countries. These barriers are important benchmarks to advancing growth prospects in African electronic-commerce (e-commerce) companies. However, establishing the correlation between these factors and productivity has been a challenge. The impact on data available from two African e-commerce companies: Takealot (South Africa) and Jumia (Nigeria) is utilised in this work. The method merges the data collected and evaluates the intercorrelation between the factors of productivity based on items sold and revenue generated from both e-commerce companies. This is based on multi-criteria decision making. The findings demonstrate a strong positive correlation between each factor identified and productivity. The results provide practical insights on the potential impacts of industry 4.0 tools and can be considered as a reference guide for designing a resilience to sustainable e-commerce service system.

Suggested Citation

  • Medoh Chuks, 2024. "Resilience to sustainability: system dynamics modelling in e-commerce," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 49(1), pages 42-69.
    • Handle: RePEc:ids:ijsoma:v:49:y:2024:i:1:p:42-69
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