The decision to retain or divest of share ownership: a case study using SWOT, CBA, financial considerations, and future projection in a logistics business in Indonesia

This study aims to help business executives execute corporate strategies for several options between retaining and divesting their shares in certain public companies. Business climates are quick to change, and the decision mandatorily requires a fast response. This study used a combination of econometric methods of tools such as analysis of strengths, weaknesses, opportunities, threats or the SWOT technique, the cost and benefit analysis (CBA), financial considerations, and future projection. This study is a case study-type to explore business analysis in a logistics business-holding in Indonesia. The findings of this study suggested that divestment of shares of ownership due to internal concerns and financial performance must be a priority to be done. Econometric analyses have been proven as the tools, followed by financial considerations and future projections. This study guides corporations that would have been considering conducting business analyses to retain or divest their share of ownership. This strategy could be applied to other types of business with adequate adjustments.