Analysis of critical success factors of e-commerce service supply chain

The purpose of this research is to identify, establish interrelationships and levels among the enablers of the e-commerce service supply chain (SSC). Nineteen enablers were selected after extensive literature review and suggestions of the experts. Interpretive structure modelling was used for analysing the enablers of e-commerce SSC and MICMAC analysis categorised the enablers into four clusters. For data validity and applicability an empirical case study was taken from an Indian e-commerce SSC. Major findings are that enablers - 'information and technology management', 'commitment from top management', 'maintaining a relationship with logistics service integrator', 'knowledge flow management', 'updating suppliers, LSI and customers in real-time', 'information flow management' and 'service recovery management' are having high driving and low dependence power. These enablers are identified as independent enablers and are required to be handled carefully. This study will help managers in making better decisions, enabling them to operate e-commerce SSC more effectively and efficiently.