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Determinants of service quality in the COVID-19 times: an analysis of online shopping in Brazil

Author

Listed:
  • André Philippi Gonzaga de Albuquerque
  • Fagner José Coutinho de Melo
  • Lucas Ambrósio Bezerra de Oliveira
  • Denise Dumke de Medeiros

Abstract

Society is undergoing social transformations due to the pandemic situation of COVID-19, and social isolation is the effective measure to combat the contagion of the virus. That said, people have taken other steps to make their purchases. Therefore, organisations need to adopt ways to invest in the quality of their services to achieve customer satisfaction. The objective of the paper is to structure a model for predicting the quality of service through the consumer when making their online purchases in times of the COVID-19. The results showed that 65.72% continue to make their purchases in person. For those who obeyed the preventive measure and made their purchases online, it was possible to realise that the characteristics linked to product excellence and delivery time were the factors that led to satisfaction. This research allowed starting a discussion that helps in customer satisfaction, understanding their behaviour in the face of this crisis.

Suggested Citation

  • André Philippi Gonzaga de Albuquerque & Fagner José Coutinho de Melo & Lucas Ambrósio Bezerra de Oliveira & Denise Dumke de Medeiros, 2023. "Determinants of service quality in the COVID-19 times: an analysis of online shopping in Brazil," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 46(3), pages 429-447.
    • Handle: RePEc:ids:ijsoma:v:46:y:2023:i:3:p:429-447
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