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Milk supply chain and development strategy

Author

Listed:
  • Tzong-Ru Lee
  • Huei-Ling Huang
  • Bing-Wen Huang
  • Shiou-Yu Chen

Abstract

For milk Supply Chain Management (SCM), there exists a tough problem, which is specific to Asian countries, especially Taiwan, that is seasonal fluctuation demand effect. Therefore, when the weather becomes cooler, the sales of milk will decrease substantially and the 'over supply problems' will show up. In practice, little is known about how to solve this problem. This study attempts to adopt the SCM prospective to examine the tiers of the milk supply chain where the mismatched situation exists and then find out what reasons cause the gap between the demand and supply from the retailers' and consumers' perception. After collecting the information, this study then provides some workable suggestions. On the basis of the empirical results, two strategies 'increase product variety and sales channels' are proposed to solve the tough problem of the milk supply chain.

Suggested Citation

  • Tzong-Ru Lee & Huei-Ling Huang & Bing-Wen Huang & Shiou-Yu Chen, 2007. "Milk supply chain and development strategy," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 3(2), pages 227-244.
    • Handle: RePEc:ids:ijsoma:v:3:y:2007:i:2:p:227-244
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