IDEAS home Printed from https://ideas.repec.org/a/ids/ijsoma/v39y2021i3p337-361.html
   My bibliography  Save this article

A decision problem for bank branch site selection: a GIS mapping perspective with maximal covering location problem: a case study of Isfahan, Iran

Author

Listed:
  • Zahra Namazian
  • Emad Roghanian

Abstract

One of the most significant decision-making processes is the site selection. If the site is correctly selected, the access for the best customers as well as the greatest market potential would be guaranteed. Bank branch optimal location is one of the most significant strategic issues in the competitive market especially for private banks because of the global competition and high customer expectations. This study presents a geographic information system (GIS)-based model for locating suitable sites for making new branches by using data sources. Also, maximal covering location problem (MCLP) was used to select branches that the maximum demand might be reached within a pre-specified target travel time. The model was implemented for Ansar Bank in Isfahan, Iran. The criteria were restricted through demographic attributes, competition, transportation, flexibility and cost in GIS mapping approach. Finally, the results illustrated the efficiency and applicability of the proposed integrated method.

Suggested Citation

  • Zahra Namazian & Emad Roghanian, 2021. "A decision problem for bank branch site selection: a GIS mapping perspective with maximal covering location problem: a case study of Isfahan, Iran," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 39(3), pages 337-361.
    • Handle: RePEc:ids:ijsoma:v:39:y:2021:i:3:p:337-361
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=116106
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijsoma:v:39:y:2021:i:3:p:337-361. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=150 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.