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Consumers' preferences in purchasing recycled/refurbished products: an empirical investigation

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  • Hediyeh Mahmoodi
  • Jafar Heydari

Abstract

In this paper, we empirically examine consumers' behaviour in purchasing products made of recycled material. The impact of three factors of discount, warranty, and money-back guarantee (return acceptance) on respondents' willingness to buy recycled/refurbished products are analysed by conducting a survey using a questionnaire on 150 respondents. Our survey examines how people with different levels of consumer environmental awareness (CEA) and perceived consumer effectiveness (PCE) behave while they buy various types of recycled/refurbished goods. To this aim, we categorise products into four sorts: 1) technology; 2) household; 3) personal; 4) luxury. Our findings reveal that recycled/refurbished technology products are more popular while there is a little interest in buying refurbished personal products. In addition, the results demonstrate that, although offering discount and warranty have a positive impact on the consumers' willingness to purchase recycled/refurbished products, more than half of the respondents prefer money-back guarantee when buying a recycled/refurbished product.

Suggested Citation

  • Hediyeh Mahmoodi & Jafar Heydari, 2021. "Consumers' preferences in purchasing recycled/refurbished products: an empirical investigation," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 38(4), pages 594-609.
    • Handle: RePEc:ids:ijsoma:v:38:y:2021:i:4:p:594-609
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    Cited by:

    1. Theresa S. Wallner & Senna Snel & Lise Magnier & Ruth Mugge, 2023. "Contaminated by Its Prior Use: Strategies to Design and Market Refurbished Personal Care Products," Circular Economy and Sustainability, Springer, vol. 3(2), pages 1077-1098, June.

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