IDEAS home Printed from https://ideas.repec.org/a/ids/ijsoma/v31y2018i3p277-302.html
   My bibliography  Save this article

The unprecedented commercialisation of Indian cricket: a study using total interpretive structural modelling

Author

Listed:
  • Amay Yeravdekar
  • Abhishek Behl

Abstract

The advancements in the field of sports, especially cricket, are multidimensional. Of the various aspects of cricket, branding and commercialisation are two areas that have received insufficient attention, both theoretically and empirically. The present study aims to develop a conceptual framework using total interpretive structural model to develop a hierarchy of enablers for commercialisation of cricket. The research also discusses the reasons for inter linkages between the enablers. The study accounted for 11 enablers and discovered that facility given at the school or primary level is the key enabler for commercialising the game. The study also found out that state-of-art infrastructure, scholarships given to the players, and motivating incentives from the government are some of the other important enablers that could act as catalysts in enhancing the positive aspects of commercialisation in the game. The study lays foundation for similar discussion for other sports and for empirically testing the formulated model.

Suggested Citation

  • Amay Yeravdekar & Abhishek Behl, 2018. "The unprecedented commercialisation of Indian cricket: a study using total interpretive structural modelling," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 31(3), pages 277-302.
    • Handle: RePEc:ids:ijsoma:v:31:y:2018:i:3:p:277-302
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=95558
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijsoma:v:31:y:2018:i:3:p:277-302. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=150 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.