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Perceived barriers to e-commerce adoption in SMEs in developing countries: the case of travel agents in Egypt

Author

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  • Mohamed Abou-Shouk
  • Mohammed I. Eraqi

Abstract

Travel agents, the typical category of small and medium-sized enterprises (SMEs), face the threat of disintermediation of the global travel market. Although e-commerce adoption supports their survival, travel agents are slow adopters of technology. The barriers to e-commerce adoption in small enterprises are well-examined in developed countries, however it is not rigorous to generalise these studies to developing countries without empirical results. This study, using structural equation modelling with a sample of 411 travel agents, aims to investigate the perceived barriers to e-commerce adoption in Egyptian travel agents. The research findings reveal that technology attributes and resource limitations are the most perceived barriers from managers' viewpoint.

Suggested Citation

  • Mohamed Abou-Shouk & Mohammed I. Eraqi, 2015. "Perceived barriers to e-commerce adoption in SMEs in developing countries: the case of travel agents in Egypt," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 21(3), pages 332-353.
    • Handle: RePEc:ids:ijsoma:v:21:y:2015:i:3:p:332-353
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    Cited by:

    1. Adel Ben Youssef & Mounir Dahmani, 2023. "Examining the Drivers of E-Commerce Adoption by Moroccan Firms: A Multi-Model Analysis," Post-Print hal-04374231, HAL.
    2. Vivian Khoo & Aidi Ahmi* & Ram Al-Jaffri Saad, 2018. "E-Commerce Adoption Research: A Review of Literature," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 90-99:6.

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