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A unified framework for the design of service systems

Author

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  • Truong Hong Trinh
  • Voratas Kachitvichyanukul

Abstract

The paper proposes a co-production approach and develops a unified framework for the design of service systems. Co-production approach not only considers customer as co-producer with the presence of customer inputs in a service process, but also attempts to conduct objective tradeoffs between firm and customers. The unified framework for the design of service systems is developed under the co-production approach. The services are classified based on two dimensions of service and process including service customisation and customer participation. The interrelationships among customers, service concept and service delivery design are explored and the service strategy is integrated into service delivery strategy. The paper contributes general principles and theoretical models for the design of service systems.

Suggested Citation

  • Truong Hong Trinh & Voratas Kachitvichyanukul, 2013. "A unified framework for the design of service systems," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 15(3), pages 374-388.
    • Handle: RePEc:ids:ijsoma:v:15:y:2013:i:3:p:374-388
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    Cited by:

    1. V.K. Gupta, 2016. "Strategic framework for managing forces of continuity and change in innovation and risk management in service sector: a study of service industry in India," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 23(1), pages 1-17.

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