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Strategic choices and operations strategy: a multiple cases study

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  • Ely Laureano Paiva
  • Luciana Marques Vieira

Abstract

Global chains have a key role in a globally integrated economy. An operations strategy may align the decisions along these chains. Usually, studies in global chains are related to the governance within the supply chain. This study seeks to analyse how operations strategy and strategic choices are developed in global value chains with change in the competitive context. It presents multiple case studies from the Brazilian footwear industry. Those companies have developed operations strategies that are not based on the traditional cost-based approach. The results suggest that this strategic choice requires a clear adaptation between companies' competitive priorities and operations decisions. Moreover, strategic changes imply the development of new operational capabilities and affect companies' value chain.

Suggested Citation

  • Ely Laureano Paiva & Luciana Marques Vieira, 2011. "Strategic choices and operations strategy: a multiple cases study," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 10(2), pages 119-135.
    • Handle: RePEc:ids:ijsoma:v:10:y:2011:i:2:p:119-135
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    Cited by:

    1. Qi, Yinan & Huo, Baofeng & Wang, Zhiqiang & Yeung, Hoi Yan Jeff, 2017. "The impact of operations and supply chain strategies on integration and performance," International Journal of Production Economics, Elsevier, vol. 185(C), pages 162-174.
    2. Yuan Chang & Xinguo Ming & Xianyu Zhang & Tongtong Zhou & Xiaoqiang Liao & Sijia Cao, 2021. "Servitization and Sustainable Value Creation Strategy for China’s Manufacturing Industry: A Multiple Case Study in the Belt and Road Initiative," Sustainability, MDPI, vol. 13(20), pages 1-28, October.

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