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Service quality at Jordanian commercial banks: what do their customers say?

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  • Sulieman Ibraheem Shelash Al-Hawary
  • Amal Metabis

Abstract

Based upon an extended SERVQUAL model, this paper attempts to measure the service quality in commercial banks in Jordan. Data were collected via self-administered questionnaire from samples of bank customers (344). Service quality was measured using the five SERVQUAL dimensions of tangibles, reliability, responsiveness, assurance, and empathy. The results of the study found that the dimensions of service quality provided by Jordanian commercial banks are of great importance, respondents reported high levels of perceived service quality provided by Jordanian commercial banks, the assurance is clearly the most important dimension. Jordanian banks could realise a competitive advantage by emphasising assurance in service delivery. As a result, the Jordanian commercial banking sector needs to take initiative to become more competent by being more responsive through fulfilling their assurance for customers and by providing banking facilities more conveniently. It was therefore, recommended that banking service providers should pay special attention to their service quality and the factors that drive customer satisfaction. Suggestion for future research was also offered.

Suggested Citation

  • Sulieman Ibraheem Shelash Al-Hawary & Amal Metabis, 2012. "Service quality at Jordanian commercial banks: what do their customers say?," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 10(3), pages 307-334.
    • Handle: RePEc:ids:ijpqma:v:10:y:2012:i:3:p:307-334
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    Cited by:

    1. Anber Abraheem Shlash Mohammad, 2017. "The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 7(3), pages 58-69, July.
    2. Sulieman Ibraheem Shelash Al-Hawary & Ahmad Mousa Al-Hamwan, 2017. "Environmental Analysis and its Impact on the Competitive Capabilities of the Commercial Banks Operating in Jordan," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 7(1), pages 277-290, January.
    3. Faraj Mazyed Faraj Aldaihani & Noor Azman Bin Ali, 2018. "Effect of Electronic Customer Relationship Management on Electronic Service Quality Provided by the Commercial Banks in Kuwait," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 8(2), pages 143-154, April.

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