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Examining users' switch from online banking to mobile banking

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  • Tao Zhou

Abstract

As an emerging service, mobile banking has received minor adoption among users. This may be for the reason that they are locked into the relationship with online banking and are unable to switch from online banking to mobile banking. Integrating both perspectives of enablers and inhibitors, this research examined users' switch from online banking to mobile banking. Enablers include relative advantage, perceived ease of use, trust, flow and social influence, whereas the inhibitor is switching costs. The results indicated that switch intention is affected by both enablers and inhibitors. Among them, flow and switching costs have the largest effects. This research provides a new perspective (switch behaviour) of examining mobile banking user behaviour, which has been mainly tested from technology adoption perspective.

Suggested Citation

  • Tao Zhou, 2018. "Examining users' switch from online banking to mobile banking," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 18(1), pages 51-66.
    • Handle: RePEc:ids:ijnvor:v:18:y:2018:i:1:p:51-66
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    Cited by:

    1. Ghazal Shams & Mohsin Abdur Rehman & Sarminah Samad & Raouf Ahmad Rather, 2020. "The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 25(1), pages 25-34, June.
    2. Morteza Ghobakhloo & Masood Fathi, 2019. "Modeling the Success of Application-Based Mobile Banking," Economies, MDPI, vol. 7(4), pages 1-21, November.
    3. Pooja Mehta & Himanshu Singla & Raiswa Saha & Shivani Tyagi, 2021. "A Pathway to Technology Integration: Eliciting Consumer’s Behavioural Intention to Use Paytm Services," Paradigm, , vol. 25(1), pages 7-24, June.

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