Uncertainty, trust and purchase intention based on online product reviews: an introduction to a multinational study
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- Robert Zinko & Paul Stolk & Zhan Furner & Brad Almond, 2020. "A picture is worth a thousand words: how images influence information quality and information load in online reviews," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 775-789, December.
- Christopher P. Furner & Robert A. Zinko, 2017. "The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment: an empirical investigation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 211-224, August.
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Keywords
online product reviews; consumer trust; uncertainty reduction; national culture; communication; purchase intentions; online product recommendations; recommender systems; experimental design; USA; United States; China; multinational systems; cultural heterogeneity; globalisation; e-business; electronic business.;All these keywords.
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