Success strategies of SMEs in the creative sector in Malaysia: a case study of Les Copaque
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- Eka Nurjati & Yan Rianto & Rika Wulandari & Ontin Fatmakartika, 2020. "Indonesian Animation Industry: Its Mapping and Strategy Development," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(8), pages 224-234, August.
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Keywords
intellectual property management; small and medium-sized enterprises; SMEs; Malaysia; Les Copaque Production; success strategies; creative industries; animation production; film production; economy transformation; government facilities; sustained performance; leverage; television series; animated films; technological challenges; market challenges; resource management; financial assistance; protection strategies; product distribution; management practice.;All these keywords.
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