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Key issues in using information systems for strategic marketing decisions

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  • Shuliang Li, Barry J. Davies

Abstract

This paper deals with some key issues in using and developing information systems for strategic marketing decisions. Firstly, managerial requirements for information systems support are examined. Secondly, the current status of information systems usage for strategic marketing decision-making is explored. Finally, the problems of existing support systems and the potential of hybrid intelligent support systems are discussed. It is concluded that hybrid intelligent support systems, coupled with such techniques as group decision support and knowledge management, will have a part to play in support of strategic marketing decisions, with the decision makers as a core and in control.

Suggested Citation

  • Shuliang Li, Barry J. Davies, 2001. "Key issues in using information systems for strategic marketing decisions," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, vol. 2(1), pages 16-34.
    • Handle: RePEc:ids:ijmdma:v:2:y:2001:i:1:p:16-34
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    Cited by:

    1. Ercan Özen, 2019. "The Concept of Trust in Socio-Economic Life," European Journal of Marketing and Economics Articles, Revistia Research and Publishing, vol. 2, ejme_v2_i.

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