Linking knowledge sharing with employee creativity: the relevance of organisational identification

Sharing information via knowledge creation is considered as the main driving force for growth which allows organisations to obtain numerous benefits like better learning, innovation and strong decision-making. To manage creativity, highly trained and qualified individuals are required to create and apply innovative ideas in various domains. This would only be possible if universities have smooth knowledge sharing among staff to create identification in which employees and organisation share similar objectives and values. The current investigation observes the influence of knowledge sharing on academic staff's creativity from public sector universities, taking into account the role of organisational identification. The study used the quantitative research technique and indicated that knowledge sharing has significant positive effect on the creativity with the mediating emphasis of organisational identification. Findings of the current study are deliberated in the light of earlier research and recommend implications for practice and viability in the organisations.