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Turning ideas into innovations - introducing demand-driven collaborative ideation

Author

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  • Jennie Björk
  • Magnus P. Karlsson
  • Mats Magnusson

Abstract

Web-enabled tools for ideation are becoming increasingly diffused in companies, but their true impact on innovation performance has been questioned. A factor that can explain some of the so far missing performance of these firm-internal systems for ideation is a lack of attention to the demand-side of ideation. Frequently, the focus of ideation is put more or less unilaterally on the supply-side, with the aim to generate as many or as good ideas as possible, instead of focusing on innovation needs. The aim of this article is to describe and analyse demand-driven collaborative ideation, with a particular emphasis on its management aspects. In order to empirically investigate how to manage this new approach to ideation, a case study of Ericsson, a Swedish multi-national corporation, has been performed. The results highlight that incentives, visibility and resources are three main components of demand-driven collaborative ideation and outline key challenges with this new approach to ideation.

Suggested Citation

  • Jennie Björk & Magnus P. Karlsson & Mats Magnusson, 2014. "Turning ideas into innovations - introducing demand-driven collaborative ideation," International Journal of Innovation and Regional Development, Inderscience Enterprises Ltd, vol. 5(4/5), pages 429-442.
    • Handle: RePEc:ids:ijirde:v:5:y:2014:i:4/5:p:429-442
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    Cited by:

    1. Zeng, Michael A., 2018. "Foresight by online communities – The case of renewable energies," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 27-42.

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