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Product innovation as micro-strategy

Author

Listed:
  • Seppo Hanninen
  • Ilkka Kauranen

Abstract

Diversification strategy discussions had relatively little focus on the unintentional diversification caused by a product innovation that does not match the existing business strategy of a company. The objective of the study is to deepen the understanding of product innovation-based diversification as a corporate micro-strategy. The new theory development is illustrated by a case study. A finding is that the micro-view offers a way to better understand the innovation-based diversification, which is an unavoidable consequence of any product innovation in a company. Another finding is that the diversification indicators operate beyond the limits of the coherent product innovation concept.

Suggested Citation

  • Seppo Hanninen & Ilkka Kauranen, 2007. "Product innovation as micro-strategy," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 4(4), pages 425-443.
    • Handle: RePEc:ids:ijilea:v:4:y:2007:i:4:p:425-443
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