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Using online surveys for primary research data collection: lessons from the field

Author

Listed:
  • Lisa A. Burke
  • Karen E. James

Abstract

A substantive literature base exists for conducting traditional survey research. However, the extant literature on using online survey software for academic research data collection is less developed. This paper captures the present authors' learning experiences in utilising survey software in a recent large-scale research project. Numerous practical implications are provided.

Suggested Citation

  • Lisa A. Burke & Karen E. James, 2006. "Using online surveys for primary research data collection: lessons from the field," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 3(1), pages 16-30.
    • Handle: RePEc:ids:ijilea:v:3:y:2006:i:1:p:16-30
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