IDEAS home Printed from https://ideas.repec.org/a/ids/ijilea/v36y2024i3p311-332.html
   My bibliography  Save this article

Strategic relationships of consumers' learning with purchase-intention through satisfaction and attitude

Author

Listed:
  • Saroj Kumar Sahoo
  • Sandhyarani Sahoo
  • Laxmikant Pattnaik

Abstract

This study is undertaken having the main purpose of testing the structural relationship of consumers' learning, satisfaction, and attitude with 'purchase intention' after confirming their constructs. This study followed experimental research design along sample size of 589. After confirming the constructs of learning, satisfaction, and attitude through CFA, their structural relationship with 'purchase intention' as target construct is tested by SEM. Major findings of this study refer to the fact that shoppers' purchase intention is the ultimate consequence of their learning, satisfaction, and attitude as serial mediators. The novelty of this study refers to the simultaneous and serial effects of learning, satisfaction, and attitude on the purchase intention with the moderation of demographic variables. Implications of this study say that the retailers can make the target consumers learn in the way of their satisfaction, positive attitude and intention towards the brands and services.

Suggested Citation

  • Saroj Kumar Sahoo & Sandhyarani Sahoo & Laxmikant Pattnaik, 2024. "Strategic relationships of consumers' learning with purchase-intention through satisfaction and attitude," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 36(3), pages 311-332.
    • Handle: RePEc:ids:ijilea:v:36:y:2024:i:3:p:311-332
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=140872
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijilea:v:36:y:2024:i:3:p:311-332. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=57 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.