IDEAS home Printed from https://ideas.repec.org/a/ids/ijilea/v35y2024i4p412-430.html
   My bibliography  Save this article

Do marketing capabilities explain the indirect nexus between learning orientation and firm performance?

Author

Listed:
  • Kassimu Issau

Abstract

This research examines whether marketing capabilities explain the indirect nexus between learning orientation and small and medium-sized enterprise (SME) performance. The study employed a quantitative research approach and explanatory research design in finding answers to the set objectives of the study using a structured research questionnaire. This study established that learning orientation-marketing capabilities and marketing capabilities-firm performance linkages are substantial whilst learning orientation-firm performance nexus is weak. Accordingly, marketing capabilities have a partial mediating effect on the relationship between learning orientation and firm performance. Thus, SME managers are entreated to adopt a proactive management philosophy that is typified by a learning orientation posture that supports marketing capabilities initiatives in order to improve performance. Through learning, SME managers would be able to determine the kind of products, price and promotion strategies that resonate well with the target market and hence help improve performance.

Suggested Citation

  • Kassimu Issau, 2024. "Do marketing capabilities explain the indirect nexus between learning orientation and firm performance?," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 35(4), pages 412-430.
    • Handle: RePEc:ids:ijilea:v:35:y:2024:i:4:p:412-430
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=138806
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijilea:v:35:y:2024:i:4:p:412-430. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=57 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.