IDEAS home Printed from https://ideas.repec.org/a/ids/ijilea/v18y2015i2p151-167.html
   My bibliography  Save this article

An empirical investigation on key determinants of social media trust

Author

Listed:
  • Wendy W.L. Chan
  • Will W.K. Ma

Abstract

Online communities form naturally as members share interest and knowledge; provide social and emotion support to each other. Trust is needed to online community success where if members do not trust each other, they would not spend time to build relationships. Two key determinants are hypothesised to predict online social media community trust, social ties and perceived privacy. A survey instrument was administered to 278 undergraduate students. The results identified significant relationships between social ties and trust (β = 0.18), perceived privacy and trust (β = 0.31). There was also significant relationship between perceived privacy and social ties (β = 0.28).

Suggested Citation

  • Wendy W.L. Chan & Will W.K. Ma, 2015. "An empirical investigation on key determinants of social media trust," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 18(2), pages 151-167.
    • Handle: RePEc:ids:ijilea:v:18:y:2015:i:2:p:151-167
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=70870
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijilea:v:18:y:2015:i:2:p:151-167. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=57 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.