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Motives for starting business: Indian women entrepreneurs perspectives

Author

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  • Rajesh K. Pillania
  • Madhurima Lall
  • Shikha Sahai

Abstract

Entrepreneurship has again gained currency across the globe and female-entrepreneurship has become an important component. India is one of the fastest emerging economies and the importance of entrepreneurship is realised across the spectrum. This research is a preliminary investigation in which the researchers identified 43 motives for starting business amongst women entrepreneurs. Principal component matrix was used for factor analysis and Varimax rotation with Kaiser normalisation was used for rotation, which yielded eight factors. The eight factors were labelled as Independence, Flexibility, Achievement, Money, Opportunity, Escape, Family Support and Recognition from other. The motives were further classified into push and pull elements (Turner, 1993) on which Wilcoxon-signed rank test was performed, the statistical test revealed that relatively pull motives attract women entrepreneurs more than the push motives for starting business.

Suggested Citation

  • Rajesh K. Pillania & Madhurima Lall & Shikha Sahai, 2010. "Motives for starting business: Indian women entrepreneurs perspectives," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 3(1), pages 48-67.
    • Handle: RePEc:ids:ijicbm:v:3:y:2010:i:1:p:48-67
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    Citations

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    Cited by:

    1. Ghani, Ejaz & Kerr, William R. & O'Connell, Stephen D., 2014. "Political reservations and women's entrepreneurship in India," Journal of Development Economics, Elsevier, vol. 108(C), pages 138-153.
    2. Debasree Das Gupta, 2013. "The Effect of Gender on Women-led Small Enterprises: The Case of India," South Asian Journal of Business and Management Cases, , vol. 2(1), pages 61-75, June.
    3. Stephen D. O'Connell, 2014. "Political Inclusion and Educational Investment," Working Papers 4, City University of New York Graduate Center, Ph.D. Program in Economics, revised 15 Jul 2015.

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