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Whoever said corporations do not care? Evidence of CSR from India

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  • Ritam Garg
  • Judith Ambrosius

Abstract

Corporate social responsibility (CSR) entails a high level of commitment and resources, especially in emerging markets, since in most of these developing countries corporate social responsibility is still an emerging concept. In India, however, this concept has been prevalent for decades. This paper examines the role of CSR activities adopted by modern Indian firms through the lens of the ancient Indian concept of 'giving'. In doing so, this study argues that Indian firms deploy corporate social responsibility to not only comply with good governance, business ethics, human rights, or the environment, but also to focus on the overall nation building. In the wake of increasing internationalisation of Indian firms, it provides a descriptive exposition based on select cases of Indian firms, how the ancient Indian practice of 'giving' is still relevant in the modern management context.

Suggested Citation

  • Ritam Garg & Judith Ambrosius, 2018. "Whoever said corporations do not care? Evidence of CSR from India," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 16(2), pages 206-222.
    • Handle: RePEc:ids:ijicbm:v:16:y:2018:i:2:p:206-222
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    Citations

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    Cited by:

    1. Iram Hasan & Shveta Singh & Smita Kashiramka, 2022. "Does corporate social responsibility disclosure impact firm performance? An industry-wise analysis of Indian firms," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(8), pages 10141-10181, August.
    2. I. Sridhar & Sahil Singh Jasrotia, 2021. "Inclusive corporate governance for creating shared values: Indian experience," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 22(2), pages 272-286.

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