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IRCTC mobile ticketing adoption in an Indian context

Author

Listed:
  • Kawaljeet Kaur Kapoor
  • Yogesh K. Dwivedi
  • Michael D. Williams

Abstract

This study is an investigation of the contributory roles of innovation attributes borrowed from the Technology Acceptance Model in influencing the behavioural intention and actual adoption of the IRCTC mobile ticketing application in the Indian context. The TAM model was empirically tested. The SPSS tool was used to test the data reliability, and also, linear and logistic regressions were run to test the model performance. Whilst relative advantage, perceived ease of use, cost, and riskiness shared a significant and positive relationship with behavioural intention, perceived ease of use positively influenced the relative advantage, and behavioural intention and cost significantly impacted the adoption of this mobile ticketing application. Alongside discussing the findings from this study, its potential limitations and implications were also identified and future research suggestions were made. There has been no previous attempt on examining the adoption of mobile ticketing application in Indian context. The findings from this study are thereby original, and are potentially expected to offer value to the mobile service providers, Indian railway, and any other third party organisations that may be interested in implementing mobile-based innovations.

Suggested Citation

  • Kawaljeet Kaur Kapoor & Yogesh K. Dwivedi & Michael D. Williams, 2015. "IRCTC mobile ticketing adoption in an Indian context," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 11(2), pages 155-183.
    • Handle: RePEc:ids:ijicbm:v:11:y:2015:i:2:p:155-183
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    Cited by:

    1. Marta Campos Ferreira & Manuel Oliveira & Teresa Galvão Dias, 2022. "To Use or Not to Use? Investigating What Drives Tourists to Use Mobile Ticketing Services in Tourism," Sustainability, MDPI, vol. 14(11), pages 1-16, May.
    2. Raghavendra Prasanna Kumar & Arindam Banerjee & Zahran Al-Salti & S. Ananda, 2024. "Technology acceptance model and customer engagement: mediating role of customer satisfaction," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1062-1076, September.

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