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A case for Tata Motors' acquisition of Jaguar Land Rover: strategic implications of the takeover

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  • Deepraj Mukherjee

Abstract

Mergers and acquisitions are important tools used globally by firms to maintain a competitive advantage over their counterparts. Yet, a recent Harvard Business Review study reveals that between 80%-90% of mergers and acquisitions fail. This case study discusses an acquisition in the luxury car market to highlight the factors that can lead to a successful takeover. The study uses the acquisition of the premium British car brands of Jaguar and Land Rover by Tata Motors, an Indian automaker to answer a few related questions and provide future research avenues.

Suggested Citation

  • Deepraj Mukherjee, 2022. "A case for Tata Motors' acquisition of Jaguar Land Rover: strategic implications of the takeover," International Journal of Human Rights and Constitutional Studies, Inderscience Enterprises Ltd, vol. 7(1), pages 69-80.
    • Handle: RePEc:ids:ijhrcs:v:7:y:2022:i:1:p:69-80
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