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Classifying the strategic capability of farmers: a segmentation framework

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  • Gerard McElwee
  • Rob Smith

Abstract

This paper examines the capability of farmers to diversify and outlines the barriers and challenges that confront farmers. It suggests that not all farmers have a high level of 'strategic awareness capability'. The paper describes how a segmentation framework can be used to provide coherent understanding of the entrepreneurial farming business. A segmentation framework will be presented. The segmentation framework classifies farmers by their personal characteristics, the characteristics of the farm enterprise, activities and processes undertaken by the farmer and specific needs of the farm enterprise. Criteria from this framework are chosen to identify different types of entrepreneurial farmers. The resulting framework shows different types of entrepreneurial farmers reflecting the strategic orientation of the farm. Different strategic orientations in farming may require different skills. The framework provides the opportunity for individual rural ventures to determine what these skills are.

Suggested Citation

  • Gerard McElwee & Rob Smith, 2012. "Classifying the strategic capability of farmers: a segmentation framework," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 4(2), pages 111-131.
    • Handle: RePEc:ids:ijeven:v:4:y:2012:i:2:p:111-131
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    Citations

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    Cited by:

    1. Tao, Yongming & Muneeb, Farhan Muhammad & Wanke, Peter Fernandes & Tan, Yong & Yazdi, Amir Karbassi, 2024. "Revisiting the critical success factors of entrepreneurship to promote Chinese agriculture systems: A multi-criteria decision-making approach," Socio-Economic Planning Sciences, Elsevier, vol. 94(C).
    2. Kangogo, Daniel & Dentoni, Domenico & Bijman, Jos, 2021. "Adoption of climate‐smart agriculture among smallholder farmers: Does farmer entrepreneurship matter?," Land Use Policy, Elsevier, vol. 109(C).
    3. Fátima Matos Silva & Cristina Sousa & Helena Albuquerque, 2022. "Analytical Model for the Development Strategy of a Low-Density Territory: The Montesinho Natural Park," Sustainability, MDPI, vol. 14(7), pages 1-18, April.
    4. Marcello De Rosa & Luca Bartoli & Teresa Del Giudice & Yari Vecchio, 2022. "Conducive Environments and Entrepreneurial Access to Rural Policies," Sustainability, MDPI, vol. 14(9), pages 1-14, April.
    5. De Rosa, Marcello & McElwee, Gerard & Smith, Robert, 2019. "Farm diversification strategies in response to rural policy: a case from rural Italy," Land Use Policy, Elsevier, vol. 81(C), pages 291-301.
    6. Maria Lúcia Pato & Aurora A.C. Teixeira, 2013. "Twenty years of rural entrepreneurship: a bibliometric survey," FEP Working Papers 516, Universidade do Porto, Faculdade de Economia do Porto.
    7. Vecchio, Yari & De Rosa, Marcello & Adinolfi, Felice & Bartoli, Luca & Masi, Margherita, 2020. "Adoption of precision farming tools: A context-related analysis," Land Use Policy, Elsevier, vol. 94(C).

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