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The role of servitization for small firms: drivers versus barriers

Author

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  • Ilenia Confente
  • Andrea Buratti
  • Ivan Russo

Abstract

The purpose of this study was to explore the servitization approach in order to understand the development of this trend among small Italian companies. In doing so, this study adopted a qualitative method and data were collected via in-depth interviews with managers of firms belonging to the footwear industry - an important sector for the Italian economy. Data analysis was realised through NVivo software, thereby providing a first understanding of the drivers that lead these companies to become 'servitized', as well as the main obstacles they face when considering providing services beyond their core offering. This study suggests important implications both for managers and marketing scholars. For academics, it extends the existing knowledge of the factors that influence this organisational and managerial change, and enriches the body of knowledge of the main drivers of and barriers to servitization. For practitioners, it helps in the understanding of the main advantages and potential obstacles to developing a servitization process.

Suggested Citation

  • Ilenia Confente & Andrea Buratti & Ivan Russo, 2015. "The role of servitization for small firms: drivers versus barriers," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 26(3), pages 312-331.
    • Handle: RePEc:ids:ijesbu:v:26:y:2015:i:3:p:312-331
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    Citations

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    Cited by:

    1. David Córcoles & Carmen Díaz-Mora & Rosario Gandoy & Ángela Triguero, 2023. "The role of servitization in international entrepreneurship: An analysis for Spanish manufacturing firms," Journal of International Entrepreneurship, Springer, vol. 21(2), pages 214-244, June.
    2. Lachiewicz Stefan & Matejun Marek & Pietras Paweł & Szczepańczyk Maciej, 2018. "Servitization as a Concept for Managing the Development of Small and Medium-sized Enterprises," Management, Sciendo, vol. 22(2), pages 80-94, December.
    3. David Hidalgo-Carvajal & Ruth Carrasco-Gallego & Gustavo Morales-Alonso, 2021. "From Goods to Services and from Linear to Circular: The Role of Servitization’s Challenges and Drivers in the Shifting Process," Sustainability, MDPI, vol. 13(8), pages 1-26, April.
    4. Sameer Mittal & Muztoba Ahmad Khan & Vinod Yadav & Milind K. Sharma, 2024. "Footwear as product‐service systems: Toward sustainable alternative consumption scenarios," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 726-741, February.
    5. Marie-Anne Le-Dain & Lamiae Benhayoun & Judy Matthews & Marine Liard, 2023. "Barriers and opportunities of digital servitization for SMEs: the effect of smart Product-Service System business models," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 359-393, March.
    6. Anna Mateja Punstein & Johannes Glückler, 2021. "How Small and Medium Sized Firms Walk the Path to Hybridity," Sustainability, MDPI, vol. 13(5), pages 1-15, February.

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