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Strategic orientations and international opportunity recognition and development in emerging country born globals: the moderating role of environmental dynamism

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  • Anisur R. Faroque

Abstract

Despite substantial research on the positive relationship of entrepreneurial orientation (EO) and market orientation (MO) with export performance, the true nature of the relationship yet remains unclear. In this study, we have rather shifted our attention from performance outcome of these orientations to entrepreneurial outcome of opportunity recognition and development. We hypothesised that both export EO and MO are positively related to international opportunity recognition and development and environmental dynamism positively moderates the relationship. The data collected from 647 Bangladeshi apparel born globals confirmed the direct relationship of both export EO and MO with international opportunity recognition and development. Environmental dynamism was found to moderate the relationship of opportunity with export MO but not with EO. This study adopts a dynamic capability perspective to conceptualise and operationalise international opportunity recognition and development.

Suggested Citation

  • Anisur R. Faroque, 2015. "Strategic orientations and international opportunity recognition and development in emerging country born globals: the moderating role of environmental dynamism," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 24(2), pages 163-186.
    • Handle: RePEc:ids:ijesbu:v:24:y:2015:i:2:p:163-186
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    Cited by:

    1. Andrea Buratti & Giancarlo Ferrero, 2017. "Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 151-173.
    2. Alexander Tabares & Yanto Chandra & Claudia Alvarez & Manuela Escobar-Sierra, 2021. "Opportunity-related behaviors in international entrepreneurship research: a multilevel analysis of antecedents, processes, and outcomes," International Entrepreneurship and Management Journal, Springer, vol. 17(1), pages 321-368, March.
    3. Salar Gholizadeh & Reza Mohammadkazemi, 2022. "International entrepreneurial opportunity: A systematic review, meta-synthesis, and future research agenda," Journal of International Entrepreneurship, Springer, vol. 20(2), pages 218-254, June.
    4. Anisur R. Faroque & Farhad Uddin Ahmed & Mahabubur Rahman & Mohammad Osman Gani & Sina Mortazavi, 2023. "Exploring the individual and joint effects of founders' and managers' experiential knowledge on international opportunity identification," Asian Business & Management, Palgrave Macmillan, vol. 22(4), pages 1274-1300, September.

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