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Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context

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  • Mohammad Hamdi Al Khasawneh
  • Rand Irshaidat

Abstract

The study utilises the decomposed theory of planned behaviour (DTPB), to understand the consumer behaviour in relation to the applications of mobile banking. The model is empirically tested using an online survey from a convenience sample of 404 respondents, and analysed using structural equation modelling. The study concluded that consumer attitude towards using m-banking is impacted by relative advantage and compatibility. Complexity however does not play a significant role in influencing attitudes. Subjective norms are significantly influenced by social influences. The findings show that behavioural intention can be explained through attitude and perceived behavioural control. Moreover, subjective norms do not influence behavioural intention for adoption. The findings extend our understanding of the most important antecedents of consumer adoption of m-banking by synthesising theories from the related literature.

Suggested Citation

  • Mohammad Hamdi Al Khasawneh & Rand Irshaidat, 2017. "Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 8(1), pages 58-76.
    • Handle: RePEc:ids:ijemre:v:8:y:2017:i:1:p:58-76
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    Citations

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    Cited by:

    1. ETTIS Saïd Aboubaker & ELDABET Mahmoud Mohamed, 2022. "The Move Towards Cashless Society: How To Improve Consumers’ Use Of Bank Cards In Retail Stores?," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 17(1), pages 24-10, April.
    2. Rabindra Jena, 2023. "Factors Impacting Senior Citizens’ Adoption of E-Banking Post COVID-19 Pandemic: An Empirical Study from India," JRFM, MDPI, vol. 16(9), pages 1-20, August.
    3. Laxman Pokhrel, 2022. "The Frequency of Mobile Banking Use during COVID-19," NRB Economic Review, Nepal Rastra Bank, Economic Research Department, vol. 34(1), pages 24-48, April.
    4. Jadil, Yassine & Rana, Nripendra P. & Dwivedi, Yogesh K., 2021. "A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture," Journal of Business Research, Elsevier, vol. 132(C), pages 354-372.
    5. Wajeeha Aslam & Iviane Ramos de Luna & Muhammad Asim & Kashif Farhat, 2023. "Do the Preceding Self-service Technologies Influence Mobile Banking Adoption?," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 50-66, January.

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