IDEAS home Printed from https://ideas.repec.org/a/ids/ijemre/v6y2015i4p299-314.html
   My bibliography  Save this article

An internet information search channel evaluation model: the role of internet usage skills and psychological parameters

Author

Listed:
  • Gaurav Khatwani
  • Gopal Das

Abstract

Multiple criteria decision-making (MCDM) is a branch of research that is designed to identify and understand the process by which individuals manage complex decision-making problems. In recent years it has become a primary area of research in many academic fields. The purpose of this study was to develop an information search channel evaluation model that could effectively analyse user preferences according to their internet usage experience and psychological status as they searched for information on the internet. A hybrid fuzzy multi-criteria group decision (HFMCGD) system was employed to develop the model and measure the role the above parameters played in determining the pre-purchase information channels that individuals preferred. Firstly, a fuzzy AHP was utilised to identify the criteria that influenced consumers to search pre-purchase information on the internet based on factors such as experience using the internet, attitude and happiness. Finally a fuzzy TOPSIS approach was implemented to rank different pre-purchase channels according to user preferences.

Suggested Citation

  • Gaurav Khatwani & Gopal Das, 2015. "An internet information search channel evaluation model: the role of internet usage skills and psychological parameters," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 6(4), pages 299-314.
    • Handle: RePEc:ids:ijemre:v:6:y:2015:i:4:p:299-314
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=73452
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. He, X. & Reiner, D., 2018. "Consumer Engagement in Energy Markets: The Role of Information and Knowledge," Cambridge Working Papers in Economics 1867, Faculty of Economics, University of Cambridge.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijemre:v:6:y:2015:i:4:p:299-314. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=43 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.