IDEAS home Printed from https://ideas.repec.org/a/ids/ijemre/v10y2019i1p60-77.html
   My bibliography  Save this article

Factors influencing consumers' purchase intention towards online group buying in Malaysia

Author

Listed:
  • Yean Sien Liew
  • Mohammad Falahat

Abstract

Online group buying (OGB) is growing rapidly and it has become popular in many countries. Due to the lack of research and early stage of development in the developing and emerging market, we aim to examine the factors influencing consumers' purchase intention towards online group buying in the Malaysian context. Through intensive literature review on consumers' purchase intention and online group buying, a set of factors are proposed as leading influencers. This paper reveals that perceived usefulness (PU), perceived ease of use (PEOU), price, electronic word of mouth (e-WOM), trust and perceived risk (PR) are the main determinants of online group buying. The three major factors, PU, price and e-WOM, demonstrated relatively strong impact on consumers' purchase intention towards OGB whilst trust and perceived risk shown significant impact and moderate impact respectively on consumers' participation in OGB. Contrarily, PEOU was found to have no influence in Malaysian consumers.

Suggested Citation

  • Yean Sien Liew & Mohammad Falahat, 2019. "Factors influencing consumers' purchase intention towards online group buying in Malaysia," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 10(1), pages 60-77.
    • Handle: RePEc:ids:ijemre:v:10:y:2019:i:1:p:60-77
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=96627
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mengyao Zhang & Hasliza Hassan & Melissa Wendy Migin, 2023. "Exploring the Consumers’ Purchase Intention on Online Community Group Buying Platform during Pandemic," Sustainability, MDPI, vol. 15(3), pages 1-13, January.
    2. Krishna Moorthy & Nik Mohamad Zaki Nik Salleh & Ang Xin Jie & Chan Shu Yi & Lau Shin Wei & Loo Yian Bing & Yee Zhao Ying, 2021. "Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials," Millennial Asia, , vol. 12(1), pages 35-56, April.
    3. Yi-Fen Chen & Yu-Te Chen & Jui-Feng Hsieh, 2024. "Do Initiator Characteristics Impact Member Decision: A Study of Online Group Buying in Taiwan," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(6), pages 1-3.
    4. Muhammad Hamza & Rai Waqas Azfar & Khwaja Mateen Mazher & Basel Sultan & Ahsen Maqsoom & Shabir Hussain Khahro & Zubair Ahmed Memon, 2023. "Exploring Perceptions of the Adoption of Prefabricated Construction Technology in Pakistan Using the Technology Acceptance Model," Sustainability, MDPI, vol. 15(10), pages 1-25, May.
    5. Wei Zhang & Linhui Sun & Xinping Wang & Anbo Wu, 2022. "The influence of AI word‐of‐mouth system on consumers' purchase behaviour: The mediating effect of risk perception," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 516-530, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijemre:v:10:y:2019:i:1:p:60-77. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=43 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.