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Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment

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  • A.M. Sakkthivel

Abstract

This study found that the selected constructs, viz. product attributes, distribution and service and promotion have significant impact on consumer (choice) buying behaviour, while product, price, distribution (internal variables), customer care and brand reputation have significant impact over consumer switching behaviour in a restricted marketing environment. It is also ascertained that technology, influence of peer groups, influence of opinion groups, etc., have no influence over consumer choice (buying) and switching behaviour. The study revealed that price has no impact on consumer choice behaviour; however, price does enjoy influence over consumer switching behaviour.

Suggested Citation

  • A.M. Sakkthivel, 2012. "Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 6(1), pages 35-48.
    • Handle: RePEc:ids:ijelfi:v:6:y:2012:i:1:p:35-48
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    References listed on IDEAS

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    1. Didem Demirhan & Varghese S. Jacob & Srinivasan Raghunathan, 2007. "Strategic IT Investments: The Impact of Switching Cost and Declining IT Cost," Management Science, INFORMS, vol. 53(2), pages 208-226, February.
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    6. A.M. Sakkthivel, 2011. "Modelling the impact of internal and external variables on consumer durables in a matured marketing environment," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 5(4), pages 316-332.
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    Cited by:

    1. Oleksandr Dorokhov & Liudmyla Dorokhova & Milica Delibasic & Justas Streimikis, 2017. "Consumer Behavior Modeling - Fuzzy Logic Model for Air Purifiers Choosing," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 13(4), pages 61-77.

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