IDEAS home Printed from https://ideas.repec.org/a/ids/ijeima/v16y2012i1-2p114-135.html
   My bibliography  Save this article

Co-creation and co-profiting in financial services

Author

Listed:
  • Andrey Martovoy
  • Jennifer Dos Santos

Abstract

Co-creation can be useful to develop financial services relevant to customer needs. However, role of customers in financial innovation seems to be controversial. In this qualitative study we focus on: the characteristics of users who can qualify for co-creation, the process of co-creation, and profit-seeking customers. Our findings suggest that financial institutions tend to select customers who are more demanding and who have a possibility to cooperate (in retail markets), and those customers with whom they have longstanding and intertwined relationships (in corporate markets). Financial innovators differ in a way they cooperate with users. We proposed the typology of innovation and introduced the notion of co-profiting proved in the case of co-creation commercialised jointly; however, we did not find evidence of user-centred innovation commercialised by producer as well as user's innovation commercialised jointly.

Suggested Citation

  • Andrey Martovoy & Jennifer Dos Santos, 2012. "Co-creation and co-profiting in financial services," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 16(1/2), pages 114-135.
    • Handle: RePEc:ids:ijeima:v:16:y:2012:i:1/2:p:114-135
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=50446
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Georgia Katsifaraki, 2018. "Value creation in the market ecosystem: A Service-Dominant logic perspective," University of Cyprus Working Papers in Economics 14-2018, University of Cyprus Department of Economics.
    2. Won-Moo Hur & Tae-Won Moon & Hanna Kim, 2020. "When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 421-437, July.
    3. Dieter De Smet & Anne-Laure Mention & Marko Torkkeli, 2016. "Involving High Net Worth Individuals (HNWI) for financial services innovation," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(3), pages 226-239, September.
    4. Feldmann Anna & Teuteberg Frank, 2019. "Understanding and Assessing the Implications of Co-Creation in the Banking Industry: A Case Study," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 69(3), pages 179-203, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijeima:v:16:y:2012:i:1/2:p:114-135. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=7 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.