Impact of misleading/false advertisement to consumer behaviour
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- Donato, Shane B. & Andres, Jemima Faye V. & Ang, Chin-chin A. & Collado, Jan Cyrel Joy J. & Infante, Rhiana Mashielle E. & Ibarra, John Michael C., 2024. "Expectation vs. Reality: Food Service, Price, and Promotion of a Fast-Food Restaurant," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(4), pages 1498-1516, April.
- Pallavi Dogra & Arun Kaushal & Prateek Kalia, 2024. "What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 276-291, June.
- Iqbal Thonse Hawaldar & Mithun S. Ullal & Felicia Ramona Birau & Cristi Marcel Spulbar, 2019. "Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study," Sustainability, MDPI, vol. 11(17), pages 1-20, August.
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Keywords
false; fake; misleading; buyer behaviour; buying process.;All these keywords.
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