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Impact of misleading/false advertisement to consumer behaviour

Author

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  • Mohammed T. Nuseir

Abstract

False or misleading advertisements have, in the recent past been on the rise as a result of businesses seeking to compete for customers. Accuracy should entail full disclosure of all information because this is crucial in the marketing field where consumers expect to make informed decisions. In this study, it has been found that while misleading advertisements tend to provide overtly more positive information than is necessary, such positivity tend to result in negative experience for customers. Studies are expanding in the roles of false and misleading information that form the content of advertisements. This study has explored the importance of enhancing marketing activities through truthful facts to ensure that the functions of the organisation are believable and thus helpful to customers to make the right decisions. The study emphasises the importance of buyer being aware about a product or services through careful search during the buyer decision process.

Suggested Citation

  • Mohammed T. Nuseir, 2018. "Impact of misleading/false advertisement to consumer behaviour," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 16(4), pages 453-465.
    • Handle: RePEc:ids:ijecbr:v:16:y:2018:i:4:p:453-465
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    Citations

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    Cited by:

    1. Donato, Shane B. & Andres, Jemima Faye V. & Ang, Chin-chin A. & Collado, Jan Cyrel Joy J. & Infante, Rhiana Mashielle E. & Ibarra, John Michael C., 2024. "Expectation vs. Reality: Food Service, Price, and Promotion of a Fast-Food Restaurant," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(4), pages 1498-1516, April.
    2. Pallavi Dogra & Arun Kaushal & Prateek Kalia, 2024. "What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 276-291, June.
    3. Iqbal Thonse Hawaldar & Mithun S. Ullal & Felicia Ramona Birau & Cristi Marcel Spulbar, 2019. "Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study," Sustainability, MDPI, vol. 11(17), pages 1-20, August.

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