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Attitude, adoption or acceptance? Measuring the market success of telecommunication and multimedia technology

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  • Tobias Kollmann

Abstract

Frequently, the term "acceptance" is used in consumer marketing for an evaluation of the sales/market success of products. In this respect, the Anglo American literature makes only a scant distinction between the classical terms of attitude, adoption or diffusion. On the basis of reflections considering the market success of telecommunication and multimedia systems (TC/MM-systems), a clearer distinction of the term is evaluated and an alternative construct of acceptance presented. On this basis, it is intended to empirically demonstrate an improved measurement and prognosis of the success of TC/MM-systems, using a comparative structure model.

Suggested Citation

  • Tobias Kollmann, 2004. "Attitude, adoption or acceptance? Measuring the market success of telecommunication and multimedia technology," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 6(2), pages 133-152.
    • Handle: RePEc:ids:ijbpma:v:6:y:2004:i:2:p:133-152
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    Cited by:

    1. Chih-Chao Chung & Li-Chung Chao & Chin-Hui Chen & Shi-Jer Lou, 2016. "Evaluation of Interactive Website Design Indicators for e-Entrepreneurship," Sustainability, MDPI, vol. 8(4), pages 1-21, April.
    2. Johanna Pfeiffer & Andreas Gabriel & Markus Gandorfer, 2021. "Understanding the public attitudinal acceptance of digital farming technologies: a nationwide survey in Germany," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(1), pages 107-128, February.

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