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Value proposition and firm performance: segmentation of Polish online companies

Author

Listed:
  • Tymoteusz Doligalski
  • Piotr Zaborek
  • Sylwia Sysko-RomaÅ„czuk

Abstract

The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research allowed to distinguished five segments of companies: suppliers of unique offerings, specialised newcomers, comprehensive incumbents, productivity enhancers and run-of-the-mill retailers. The findings contradict some results reported in other related studies, e.g., despite distinct characteristics identified segments do not show statistically significant differences in sales profit margin.

Suggested Citation

  • Tymoteusz Doligalski & Piotr Zaborek & Sylwia Sysko-RomaÅ„czuk, 2015. "Value proposition and firm performance: segmentation of Polish online companies," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 16(2/3), pages 133-148.
    • Handle: RePEc:ids:ijbpma:v:16:y:2015:i:2/3:p:133-148
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    Citations

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    Cited by:

    1. Marzanna Katarzyna Witek-Hajduk & Piotr Zaborek, 2016. "Does Business Model Affect CSR Involvement? A Survey of Polish Manufacturing and Service Companies," Sustainability, MDPI, vol. 8(2), pages 1-20, February.
    2. Joanna Zukowska & Katarzyna Wardzinska, 2020. "Corporate Values of Companies Listed in Warsaw Stock Exchange," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 1118-1135.

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