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A study of relationship between transformational leadership and task performance: the role of social media and affective organisational commitment

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  • Ali Nawaz Khan
  • Ahsan Ali
  • Naseer Abbas Khan
  • Noor Jehan

Abstract

In today's society, social media have become an almost essential part of everyday life, particularly in the organisations where almost every employee and manager/leader use social media. Recently scholars have started to investigate leader's communication with their employees by using social media. However, leader's role in motivating their followers to use this innovation and increase performance is ignored by researchers. Using social capital theory as a base, the objectives of the present study are to examine the role of social media and affective organisational commitment between the relationship of transformational leadership (TFL) and employee's task performance (ETP). The proposed model was tested with the data collected from 254 employees from insurance companies situated in China. Model was tested by PLS-SEM with using SmartPLS 3. Findings of the study suggest that transformational leadership has a direct positive relationship with task performance and affective organisational commitment as well as indirect positive relationship via social media on task performance. This study contributes to the existing literature in the field of social media, leadership, commitment, and performance. Implications, limitations and future research are discussed.

Suggested Citation

  • Ali Nawaz Khan & Ahsan Ali & Naseer Abbas Khan & Noor Jehan, 2019. "A study of relationship between transformational leadership and task performance: the role of social media and affective organisational commitment," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 31(4), pages 499-516.
    • Handle: RePEc:ids:ijbisy:v:31:y:2019:i:4:p:499-516
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    Citations

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    Cited by:

    1. Delong Zhu & Waseem Bahadur & Muhammad Ali, 2023. "The effect of spiritual leadership on proactive customer service performance: The roles of psychological empowerment and power distance," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    2. Arif, Zaib & Ali, Maryam & Mughal, Rahat & Shahid, Waqas & Ubedullah, Ubedullah, 2022. "Factors Affecting Post Acceptance of E-Learning Platform in times of COVID-19: An Evidence from an Emerging Economy," MPRA Paper 112330, University Library of Munich, Germany.
    3. Misbah Hayat Bhatti & Umair Akram & Muhammad Hasnat Bhatti & Hassan Rasool & Xin Su, 2020. "Unraveling the Effects of Ethical Leadership on Knowledge Sharing: The Mediating Roles of Subjective Well-Being and Social Media in the Hotel Industry," Sustainability, MDPI, vol. 12(20), pages 1-20, October.
    4. Xiongfei Cao & Ali Nawaz Khan & Ahsan Ali & Naseer Abbas Khan, 2020. "Consequences of Cyberbullying and Social Overload while Using SNSs: A Study of Users’ Discontinuous Usage Behavior in SNSs," Information Systems Frontiers, Springer, vol. 22(6), pages 1343-1356, December.
    5. Khan, Naseer Abbas & Khan, Ali Nawaz & Moin, Muhammad Farrukh, 2021. "Self-regulation and social media addiction: A multi-wave data analysis in China," Technology in Society, Elsevier, vol. 64(C).
    6. Khan, Ali Nawaz, 2021. "A diary study of psychological effects of misinformation and COVID-19 Threat on work engagement of working from home employees," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    7. Xiongfei Cao & Ali Nawaz Khan & Ahsan Ali & Naseer Abbas Khan, 0. "Consequences of Cyberbullying and Social Overload while Using SNSs: A Study of Users’ Discontinuous Usage Behavior in SNSs," Information Systems Frontiers, Springer, vol. 0, pages 1-14.

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