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Factors affecting the adoption of internet banking in Pakistan: an integration of technology acceptance model and theory of planned behaviour

Author

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  • Masood Ul Hassan
  • Asghar Iqbal
  • Zeeshan Iqbal

Abstract

The use of internet banking in Pakistan is third largest mode in e-banking after real time online banking (RTOB) and automated teller machine (ATM) and it is evolving with an impressive pace and creates its space among other mode of e-banking. Therefore, this study examined the factors that affect the adoption of internet banking in Pakistan through the theoretical lenses of technology acceptance model (TAM) and theory of planned behaviour (TPB). Structural equation modelling (SEM) with the help of smart-PLS was used to examine the hypothesised relationships among the proposed constructs. A questionnaire survey was used for data collection. The study results confirmed the applicability of TAM and TPB frameworks in predicting the adoption of internet banking by Pakistani bank costumers. Practically, this study guides the strategic decision makers of banking industry especially of Pakistan to develop strategies that will help to increase the adoption of internet banking in Pakistan.

Suggested Citation

  • Masood Ul Hassan & Asghar Iqbal & Zeeshan Iqbal, 2018. "Factors affecting the adoption of internet banking in Pakistan: an integration of technology acceptance model and theory of planned behaviour," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 28(3), pages 342-370.
    • Handle: RePEc:ids:ijbisy:v:28:y:2018:i:3:p:342-370
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    Cited by:

    1. Rekha & Pooja Jain, 2019. "Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models," FIIB Business Review, , vol. 8(4), pages 279-291, December.
    2. Jo-Hung Yu & Gordon Chih-Ming Ku & Yu-Chih Lo & Che-Hsiu Chen & Chin-Hsien Hsu, 2021. "Identifying the Antecedents of University Students’ Usage Behaviour of Fitness Apps," Sustainability, MDPI, vol. 13(16), pages 1-13, August.

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