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The customers' perception of mobile banking adoption in Chennai City. An empirical assessment of an extended technology acceptance model

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  • G. Kumar
  • V.M. Shenbagaraman

Abstract

The purpose of this paper is to investigate the factors influencing the adoption of mobile banking services in Chennai. The research model includes six constructs: perceived ease of use, perceived usefulness, relative advantage, quality of system, personal innovativeness and self-efficiency; each of which is measured with the item intension to use mobile banking. The constructs were taken from the technology acceptance model (TAM), diffusion of innovation theory (IDT), theory of planned behaviour (TPB), and extended technology acceptance model. Data analysis result shows that the constructs perceived ease of use, perceived usefulness, relative advantage, quality of system, personal innovativeness, and self-efficiency have a direct influence on the adoption of mobile banking in Chennai. This research provides banking institutions with significant information on the various aspects that need to be highlighted in their mobile banking strategies to increase the adoption rate of mobile banking services.

Suggested Citation

  • G. Kumar & V.M. Shenbagaraman, 2017. "The customers' perception of mobile banking adoption in Chennai City. An empirical assessment of an extended technology acceptance model," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 26(1), pages 46-65.
    • Handle: RePEc:ids:ijbisy:v:26:y:2017:i:1:p:46-65
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    Cited by:

    1. Jadil, Yassine & Rana, Nripendra P. & Dwivedi, Yogesh K., 2021. "A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture," Journal of Business Research, Elsevier, vol. 132(C), pages 354-372.
    2. Linda Stefany Acosta Salgado & Auguste Rakotondranaivo & Eric Bonjour, 2022. "Towards an improved acceptability assessment model of innovative solutions in the design phase," Post-Print hal-02845177, HAL.

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