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A structured approach to prioritise critical-to-customer-satisfaction attributes of consumer durable products

Author

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  • Dhananjay A. Jolhe
  • A. Subash Babu

Abstract

Quality, the buzzword of today's globalised business world, has remained mysterious throughout the ages. Many researchers and practitioners viewed quality in different contexts and tried to exploit the underlying similarities. Since there is no consensus about the concept of the quality, there exists a lot of ambiguity regarding its ingredients. Abstruseness about these ingredients makes product quality management challenging. Present research deals with the identification of the quality ingredients for consumer durables and provides a methodology for the effective management of the consumer durable product quality. Interpretive structural modelling is used for this purpose.

Suggested Citation

  • Dhananjay A. Jolhe & A. Subash Babu, 2014. "A structured approach to prioritise critical-to-customer-satisfaction attributes of consumer durable products," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 8(6), pages 634-670.
    • Handle: RePEc:ids:ijbire:v:8:y:2014:i:6:p:634-670
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    Cited by:

    1. Rashmi R. Mohanty & A. Subash Babu, 2022. "Quality management in a fractional horsepower electrical motor industry: a case study," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(5), pages 2764-2789, October.

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