Evaluating retail store image - an empirical study in India
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- Hildebrandt, Lutz, 1988. "Store image and the prediction of performance in retailing," Journal of Business Research, Elsevier, vol. 17(1), pages 91-100, August.
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Keywords
store image; retail stores; emerging economies; influence; retailing; store reputation; physical characteristics; customer service; convenience; product reliability; supporting facilities; services; pricing policy.;All these keywords.
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