Evaluating retail store image - an empirical study in India
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- Oh, Jungmi & Fiorito, Susan S. & Cho, Hira & Hofacker, Charles F., 2008. "Effects of design factors on store image and expectation of merchandise quality in web-based stores," Journal of Retailing and Consumer Services, Elsevier, vol. 15(4), pages 237-249.
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Keywords
store image; retail stores; emerging economies; influence; retailing; store reputation; physical characteristics; customer service; convenience; product reliability; supporting facilities; services; pricing policy.;All these keywords.
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