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Assessing inhibitors to adoption of m-wallet: a BWM approach

Author

Listed:
  • Ashwarya Kapoor
  • Rajiv Sindwani
  • Manisha Goel

Abstract

The purpose of this study is to propose a novel multi-criterion approach for assessment of inhibitors to mobile wallet (m-wallet) adoption among consumers. Nine barriers to m-wallet adoption are explored through systematic review of literature and discussion with expert. A relatively new and efficacious multi criterion decision making approach named best worst method (BWM) has been proposed to prioritise the hindrances in the adoption of m-wallet. Sensitivity analysis has been conducted to inspect the robustness of the study. Analysis revealed risk barrier, usage barrier and value barrier as the top three inhibitors to acceptance of m-wallet. Examination of the literature indicates that this study is among the pioneer studies to prioritise inhibitors to m-wallet acceptance using BWM. Current study provides valuable insights to the managers about the barriers to be focused upon while framing strategies, resulting in increase in the number of m-wallet users. The study will also provide framework for academicians to carry out further research in the field of mobile wallets.

Suggested Citation

  • Ashwarya Kapoor & Rajiv Sindwani & Manisha Goel, 2024. "Assessing inhibitors to adoption of m-wallet: a BWM approach," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 32(4), pages 433-455.
    • Handle: RePEc:ids:ijbexc:v:32:y:2024:i:4:p:433-455
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    Cited by:

    1. Ashwarya Kapoor & Rajiv Sindwani & Manisha Goel, 2024. "Decoding the conundrum: exploring complex interlinkages between mobile wallet adoption inhibitors among unorganised retailers," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1487-1502, December.
    2. Ashwarya Kapoor & Rajiv Sindwani & Manisha Goel, 2024. "Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India: evidence from SEM and fsQCA," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1524-1541, December.

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