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Hybrid vehicles: a temporary step

Author

Listed:
  • Jean-Jacques Chanaron
  • Julius Teske

Abstract

The paper discusses the diffusion of hybrid technology in vehicles. It is questioned whether the current strong acceptance of the technology especially by US consumers is of sustainable nature. It presents and analyses different variables influencing the diffusion of the technology. Non-financial criteria drive buying decisions significantly. Furthermore, an overview of OEMs' and suppliers' strategies is presented. Most companies integrate hybrid electric vehicles in their technology portfolio. It is concluded that even though hybrid technology can not yet be applied profitably it seems to be a key option to the industry due to its current positive perception in the USA.

Suggested Citation

  • Jean-Jacques Chanaron & Julius Teske, 2007. "Hybrid vehicles: a temporary step," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 7(4), pages 268-288.
    • Handle: RePEc:ids:ijatma:v:7:y:2007:i:4:p:268-288
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    Citations

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    Cited by:

    1. G Baltas & C Saridakis, 2010. "Measuring brand equity in the car market: a hedonic price analysis," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(2), pages 284-293, February.
    2. Dmitry V. Pelegov & Jean-Jacques Chanaron, 2022. "Electric Car Market Analysis Using Open Data: Sales, Volatility Assessment, and Forecasting," Sustainability, MDPI, vol. 15(1), pages 1-15, December.

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