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Are there market limits to modularisation?

Author

Listed:
  • David Morris
  • Tom Donnelly

Abstract

Modularisation is the predominant approach used in the modern automotive industry to widen the variety of products available in the market place at affordable prices. Modularisation has taken place in the context of increased global competition in the industry, a trend towards greater outsourcing of both module manufacture and development and greater volatility in consumer demand at the model level. Modularisation is both a strategy and a process. Like all shifts in the organisation of production in the industry there are potential limits to what can be achieved through modularisation. This paper explores some the extent to which the market itself may impose limitations on what can be achieved via modularisation.

Suggested Citation

  • David Morris & Tom Donnelly, 2006. "Are there market limits to modularisation?," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 6(3), pages 262-275.
    • Handle: RePEc:ids:ijatma:v:6:y:2006:i:3:p:262-275
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    Citations

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    Cited by:

    1. Marina Flamand, 2016. "Studying strategic choices of carmakers in the development of energy storage solutions: a patent analysis," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 16(2), pages 169-192.
    2. Vincent FRIGANT & Martin ZUMPE, 2014. "The persistent heterogeneity of trade patterns: A comparison of four European Automotive Global Production Networks," Cahiers du GREThA (2007-2019) 2014-24, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    3. Vincent FRIGANT, 2011. "Egyptian pyramid or Aztec pyramid: How should we describe the industrial architecture of automotive supply chains in Europe?," Cahiers du GREThA (2007-2019) 2011-27, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    4. Vincent Frigant, 2009. "Les stakeholders sont-ils réellement à l'origine des pratiques socialement responsables ?. Leçons à partir des équipementiers automobiles," Revue française de socio-Economie, La découverte, vol. 0(2), pages 135-154.
    5. Vincent FRIGANT (GREThA-GRES), 2009. "Is the automotive supply chain compatible with Corporate Social Responsible practices? (In French)," Cahiers du GRES (2002-2009) 2009-04, Groupement de Recherches Economiques et Sociales.
    6. Frigant, Vincent & Layan, Jean-Bernard, 2009. "Géographie d’une industrie automobile modulaire : le cas des équipementiers français en Europe de l’Est," Revue d'économie régionale et urbaine, Editions NecPlus, vol. 2009(04), pages 711-737, December.
    7. Vincent Frigant, 2015. "Beyond The Business Case and Sustainable chain management: Why Do We Need to Build a Theory of Interfirm Social Responsability?," Post-Print hal-01426819, HAL.
    8. Frigant, Vincent & Zumpe, Martin, 2014. "Are automotive global production networks becoming more global? Comparison of regional and global integration processes based on auto parts trade data," MPRA Paper 55727, University Library of Munich, Germany.
    9. Vincent FRIGANT, 2011. "Three uncertainties looming over the European auto industry," Cahiers du GREThA (2007-2019) 2011-34, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).

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