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Co-production of the car as a 'service': involving customers in the value chain

Author

Listed:
  • Sandrine Ansart
  • Jean-Jacques Chanaron
  • Raffi Duymedjian

Abstract

This article deals with a possible scenario for the future of the automobile – thanks to the shift from an artefact vision to a service-oriented vision in which the customer might be involved as a true partner in the design of cars. This paper is therefore quite speculative, but it challenges the supposedly stabilised relationship between the OEMs and their ultimate clients.

Suggested Citation

  • Sandrine Ansart & Jean-Jacques Chanaron & Raffi Duymedjian, 2006. "Co-production of the car as a 'service': involving customers in the value chain," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 6(1), pages 45-58.
    • Handle: RePEc:ids:ijatma:v:6:y:2006:i:1:p:45-58
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