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Strategic modularisation and performance implications in the Brazilian automotive industry

Author

Listed:
  • Ronaldo Parente
  • Jian Gu

Abstract

This research revolves around strategy determinants and performance implications of modular production – a production method that has been increasingly adopted by global manufacturing firms. A conceptual framework is proposed and then tested using data from a large-scale survey of 103 automobile firms in Brazil. The conceptual framework examines the relationships between the strategic modularisation and its determinants on both the industry level and the firm level. Furthermore, the framework studies the impact of modularisation to firm performance as well as how the moderating effects of codesign, physical proximity, and face-to-face communication on the modularisation/performance relation.

Suggested Citation

  • Ronaldo Parente & Jian Gu, 2005. "Strategic modularisation and performance implications in the Brazilian automotive industry," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 5(4), pages 430-460.
    • Handle: RePEc:ids:ijatma:v:5:y:2005:i:4:p:430-460
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    Cited by:

    1. Seyoum, Belay & Lian, Yunshan, 2018. "Market performance implications of modularization: Evidence from global auto firms operating in China," International Business Review, Elsevier, vol. 27(4), pages 852-866.
    2. Parente, Ronaldo C. & Baack, Daniel W. & Hahn, Eugene D., 2011. "The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach," Journal of International Management, Elsevier, vol. 17(4), pages 278-290.

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