IDEAS home Printed from https://ideas.repec.org/a/ids/ijatma/v5y2005i1p71-82.html
   My bibliography  Save this article

Resource-based new product development: insights from the small car project of the Indian company TELCO

Author

Listed:
  • R. Venugopal

Abstract

The resource-based view of the firm (RBV) has spawned influential strategy frameworks to guide diversification and also a research stream that seeks to identify reasons for new product success and continuous innovation. This stream has borrowed the conceptualisation of the firm as a bundle of resources and made important contributions by its own right. In this paper, we present some fresh guidelines for new product development (NPD) that can result by borrowing from strategy not just the notion of a firm as a bundle of resources, but also the notions that underpin the strategy frameworks based on RBV. We illustrate with case evidence from the small car project of TELCO, India's leading manufacturer of commercial vehicles (trucks), which has successfully diversified in recent times into passenger cars.

Suggested Citation

  • R. Venugopal, 2005. "Resource-based new product development: insights from the small car project of the Indian company TELCO," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 5(1), pages 71-82.
    • Handle: RePEc:ids:ijatma:v:5:y:2005:i:1:p:71-82
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=6880
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijatma:v:5:y:2005:i:1:p:71-82. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=2 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.